Dominate a Category

Play 2 · own the market

We don't sell to local businesses. We become them.

Start our own local service companies, one city and one industry at a time. We bring in the customers and take the payment. Local shops do the work. The goal is cash flow, period.

The site. A simple, obvious website for one service in one city, like calgarymobilephonerepair.com (or .ca), or "Salt Lake City phone repair."
The money. We bring in the leads, book the orders, and take the payment.
The work. Local shops do it as our fulfillment partners. We never touch a phone.

Why flip the model

Old way, new way

The old way

You educate a business owner and sell them a service
Your income depends on whether they say yes
That's a sales job
"Let me add AI to your company"

The new way

We own the customer and the sale, then send the work to shops
The pitch to shops is easy: "We have overflow work. This is what you'll bill us for it."
We keep the customer's whole lifetime value, not just a service fee
Cash flow comes first

Where the idea came from

Two models worth copying

An AI consultant on Chris Corner's podcast

He builds a free sandbox version of an AI setup for a business in about an hour, then generates leads for them free for 30 days. After that they decide whether to keep going. It took him about a year to reach $10,000 a month in recurring revenue, not counting setup fees. He bills setup and integration at $200 an hour.

Greg Brown's model

He bought obvious domains like utahpools.com and utahpergolas.com and built lead sites on them. He sent the leads to local companies, then bought one of them out, about $30,000 down. That deal didn't work out, but the model is worth copying.

His phone repair example

Phone repair shops get about five basic questions over and over, so training the bot was easy. The trial brought in 3 customers, each worth $50 to the shop. The shop then paid $75 a month.

How it grew

It grew to 30 leads a month, which is $750 a month in recurring revenue from one shop. These are his numbers as told on the podcast. We haven't verified them.

The first industry

Mobile phone repair

People ask for the same few things, like screen and battery repair, so the AI is easy to set up. There are a lot of predictable requests, which is exactly what we want in a first industry.

WebsiteOne service, one city

LeadsPeople searching for the repair find us

We take the orderBook it and take the payment

Partner shop does the workThey bill us for the overflow

RepeatNext city, same playbook

How it starts

Sell the leads first. Then own the order.

Selling leads and owning the company are the same site at two stages. We build one site that dominates one local service in one city. First it sends leads to a shop. Once it works, we take the order and the payment ourselves and the shop becomes our fulfillment partner.

Stage 1 · sell the leads

Cash: a few months, then recurring
We sell: leads, an asset we own
Starts with: Josh's build and Jared's buyers
Risk: lowest, pre-sell before we build

Stage 2 · own the order

Cash: bigger, we keep the full customer value
We sell: the repair itself, shops do the work
Starts with: Jared's partner shops
Risk: higher, we answer for the result

Pick the marketOne service in one area where a single customer is worth real money

Pre-sell itJared lines up one or two owners who say they'd pay for leads

Build the siteJosh builds it for that market, with tracking on every lead

Capture leadsCalls and forms come in, each one logged

Sell the leadsPer lead, or a monthly fee for exclusive leads

RepeatNext market, same playbook

Illustrative, stage 1: one site, 40 leads a month, sold at $75 each, before costs like hosting and ads. Lead prices vary a lot by market, so the real number gets checked with a buyer first.$3,000 / mo

Who does what (proposal): Josh builds and runs the site. Jared finds and keeps the buyers and the partner shops.

Risks, plainly: it takes time to rank, lead quality has to hold up or buyers leave, and ads or tools cost money. That's why the Cash Influx Project comes first: that cash funds the first site. Never promise the number.

Long-term vision · Jared and Greg's view

Be on the eating end

People say a wave of businesses is about to change hands through acquisitions. The real shift is that companies using AI will grow so fast they "eat" the others, and the rest lose their customers. Once one industry is working, use AI to take over that space.

We want to be on the eating end of that equation.Jared and Greg